Strategically-minded communicator and creative producer Jacopo Perfetti mixes Art and Creativity to spread culture and create extra-ordinary creative experience. Born in Italy in 1981, he graduated magna cum laude in Communication Sciences at the Bicocca University in Milan. Between 2002 and 2006 he produced and organized dozen of exhibitions in a variety of different and unconventional contexts in order to reduce the distance between art and its pontential enjoyers. Between 2002 and 2005 he was invited to talk at numerous conferences about web, art and new media at the Statale University in Milan, the Bocconi University, the Milan Polytechnic, the “Casa della Cultura” and the European Design Institute in Rome. In 2002 he founded the “Illegal Art Show” happening network, staged in Milan, Bologna, London, Rome, Turin, Catania and Genoa. From 2001 to 2006 he worked as freelance webdesigner, photographer, dj and non-institutional marketing advisor. From 2004 to 2006 he ran the cultural space “S’agapò” in Milan. In 2007 he set up the artistic and cultural studio “Art Kitchen” in order to create a place where creative and artistic minds could share their projects and spread art and culture. As curator, he has organised and produced many exhibitions and cultural events, including “Street Art Sweet Art” at the Contemporary Art Pavilion in Milan, “Scuole di Strada” at Port-au-Prince (Haiti), “Arte Mas” at Havana (Cuba), “Storm of Poetry” at the Btina Festival in Prague (Czech Republic), “20E20″ at Superstudipiu in Milan, “PoesiaViva” at Spazio Oberdan in Milan. As Art Kitchen CEO he worked with numerous companies including Campari SPA, Nescafé, Gioco del Lotto, Byblos and Memphis Design. Passionate about unconventional marketing, creativity and management is a member of the creative research lab “Bi.cromi” at the Bicocca University in Milan. From January 2009 he is the founder and chairman of FAKE srl.