| | | | | | Pier
Maran Campaign |  | | | How
long : 4 Months (from february to may 2006)
Adv: word of mouth, guerriglia,
teaser, web, flyers, fake site.
Budget: Very low.
Feedback: 1500 votes (One
of the most voted in Milan)
On line: www.piermaran.it - www.marancollection.com | | |
| | | | S'agapò
Campaign | | | | How
long: 2 Years (from 2004 to 2006)
Adv: word of mouth, stickering, web, press,
flyers.
Budget: 600 Euro per year
Feedback: 3500 members - 4500 newsletter'
members - 200 press articles.
On line: www.sagapo.org | | |
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